The Crew™ Motorfest Season 7 pays tribute to Ferrari and the best of European automotive engineering
The Crew™ Motorfest Season 7 pays tribute to Ferrari and the best of European automotive engineering
Ubisoft Ivory Tower celebrates the iconic legacy of Ferrari and other renowned European manufacturers in Season 7 of The Crew™ Motorfest, coming free on July 2
Mexico City, July 1, 2025 – Ubisoft has just announced Season 7 of The Crew™ Motorfest, featuring Ferrari as its centerpiece and paying homage to the rich heritage of European automotive luxury and performance. Available on all platforms, the new season offers an immersive experience dedicated to the Italian manufacturer, along with new vehicles and a deep dive into automotive history.
This season, the legendary Enzo Ferrari Museum makes its debut on the island of Maui, giving players the opportunity to explore the brand's legacy. The museum is the centerpiece of the "Ferrari Supercars" Playlist, inspired by the current exhibition in Maranello, Italy. In this Playlist, players will be able to get behind the wheel of Ferrari's latest creation, the F80, before it is officially added to the collection. Throughout the experience, players will be guided by Michele Pignatti Morano, Director of the Ferrari Museums, who will share exclusive insights and information about the company's history, design, and cultural influence. Upon completing the Playlist, players will unlock the Ferrari 288 GTO (Street Tier 2) model as a special reward.
Following a full month dedicated to Ferrari, Season 7 will continue its celebration of European automotive heritage with the "Luxury Chronicles: Europe" Playlist, available starting August 6. In this new phase, Playlist chapters and weekly Main Stage events will be fully synchronized, offering a monthly focus on different automotive styles—from French elegance and German precision to British heritage. From August to October, a new Playlist event will launch each week, totaling 13 unique challenges that will give players the chance to earn up to 1 million Bucks upon completion.
Season 7 will add 17 new vehicles to The Crew Motorfest, bringing the fleet total to 784 cars. Players who own the Year 2 Pass will have early access to the following models:
Ferrari F50 (Street Tier 2), July 2
Genty Automobile Akylone (Hypercar), August 6
Audi R8 LMS GT2 (Racing), September 3
Triumph Rocket 3 R (Street Tier 2), October 1
Ubisoft Ivory Tower remains committed to improving The Crew™ Motorfest based on community feedback, implementing a number of experience and service improvements throughout Season 7. The Fast Fav system has been completely redesigned and now allows for full customization, with configurable slots for even more seamless vehicle switching. For those seeking greater immersion, the new "Immersion Mode" allows HUD elements to be completely hidden, offering a cleaner and more realistic gameplay experience. Competitive players will also benefit from improvements to Grand Race mode, which now includes new gameplay modifiers, dynamic event formats, and the debut of Spectator Mode, which incorporates split time tracking, expanding the strategy and competitiveness.
With Ferrari leading this new era, Season 7 cements itself as a true celebration of speed, style, and European precision engineering. Players are invited to accelerate, explore, and experience the legacy of some of the world's most prestigious automotive brands in this electrifying new chapter of Motorfest.
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About The Crew Motorfest
Developed by Ubisoft Ivory Tower, a studio based in Lyon, France, The Crew™ Motorfest allows players to realize their dreams in one of the most exciting and vibrant open worlds ever created. Motorfest is a festival inspired by car culture held in one of the most stunning locations in the world: Oahu, one of the main islands of the Hawaiian archipelago. Alone or with friends, players can explore this vibrant tropical gaming space while driving hundreds of the most legendary vehicles ever built. In every corner of the island, the festival offers endless opportunities for pure fun and different driving challenges, inviting players to explore incredible landscapes: streets of major cities, slopes of volcanoes, lush rainforests, and bucolic beaches. They are free to follow the roads or forge their own path!
About Ubisoft
Ubisoft is a world-creating company, committed to enriching players' lives with original and unforgettable entertainment experiences. Ubisoft's global teams create and develop a broad and diverse portfolio of games, with brands such as Assassin's Creed®, Brawlhalla®, For Honor®, Far Cry®, Tom Clancy's Ghost Recon®, Just Dance®, Rabbids®, Tom Clancy's Rainbow Six®, The Crew®, and Tom Clancy's The Division®. With a Ubisoft+ subscription, players have access to new releases, premium editions, and additional content from day one, across PC, consoles, and the cloud. In fiscal year 2024-25, Ubisoft generated €1.85 billion in net bookings. For more information, click here .