Kia kicks off the Summer Movida with a bang
Kia kicks off the Summer Movida with a bang
San Juan, Puerto Rico, May 29, 2025 – During the Summer Movida car show at Plaza Las Américas, Kia Puerto Rico opened with a musical performance by renowned salsa singer Norberto Vélez and unveiled its Kialivio summer campaign.
At this grand exhibition of the automotive industry, Norberto Vélez, accompanied by a talented group of musicians and dancers, brought Kia's official theme song to life, performing it live and unleashing the energy of the audience. The music, color, and joy turned the event into a true celebration of the Puerto Rican summer.
"We're excited to be part of this event alongside our industry partners and the Puerto Rican public. La Movida del Verano not only celebrates advancements in the automotive world, but also our culture and the joy of this season," said Burton Pulhamus, marketing director of Kia Puerto Rico.
The highlights of the event at the exhibition are the Kia Seltos, the classic Soul, and the new K4, vehicles that are part of the Kialivio promotion, where the purchase of one of these models allows the public to receive a free gasoline certificate for a year.
The event, which runs until next Sunday, May 1st, marked the beginning of a series of activities that will continue throughout the season, promoting innovation, entertainment, and connecting with consumers.