How Artificial Intelligence is transforming the audiovisual experience on the most advanced televisions
How Artificial Intelligence is transforming the audiovisual experience on the most advanced televisions
San Juan, Puerto Rico – August 2025 – Over the past decade, television technology has evolved by leaps and bounds. However, the real revolution came with the incorporation of Artificial Intelligence (AI) , capable of analyzing, optimizing, and personalizing the image and sound experience in real time.
Next-generation TVs with AI processors use advanced algorithms to analyze each frame and automatically optimize it. These devices upscale low-resolution content to near-4K or 8K quality, enhancing details, textures, and edges; detect room lighting and adjust the picture for clarity without color loss; and differentiate between landscapes, sports, movies, or animations, optimizing each with specific settings, among other wonders.
Samsung, a global leader in TVs for 19 consecutive years, introduces a new era of audiovisual quality with the launch of its 2025 lineup of 8K TVs with Vision AI, where artificial intelligence goes beyond pixels. The new generation is equipped with the advanced NQ8 AI Gen3 processor, Samsung's most powerful processor to date. This technology, available in the Neo QLED 8K models QN990F and QN950F, offers sharper images, optimized sound, and an immersive visual experience.
A new generation of visual immersion
Powered by AI, the NQ8 AI Gen3 elevates the 8K experience by delivering superior quality across all types of content—from streaming services and video games to live sports broadcasts. The processor is also capable of recognizing different types of content—such as games, action movies, or documentaries—and applying specific adjustments to each.
It also incorporates the 8K AI Upscaling Pro function, now with 768 AI neural networks (12 times more than the previous generation). Unlike simple upscaling, this technology fills in missing pixels with AI-reconstructed details, restoring fine details, textures, and contours that may have been lost in the original source. The result is incredibly clear and defined images. This brings old movies or low-resolution videos to life with a level of detail previously unimaginable.
AI-powered innovations: sound and image in tune with the environment
In addition to visual quality, Samsung's artificial intelligence is also transforming the sound experience and the way users interact with their TVs. The new lineup incorporates a series of intelligent features that analyze the content being played and the surrounding environment, ensuring a smoother, more natural, and immersive performance. Here are some of the key AI-based features that elevate the experience:
AI Motion Enhancer Pro [1] – Enhances and smooths the motion of objects and text with the AI Processor Gen3 , delivering especially noticeable fluidity in live sports.
Auto HDR Remastering Pro – Intelligently learns the differences between SDR and HDR content, converting scene by scene to deliver brighter, more vibrant colors and finer details.
Real Depth Enhancer Pro – Automatically detects areas of the image where the human eye tends to focus and intelligently adjusts the depth, increasing contrast to provide a more realistic viewing experience, with a 3D-like sense of depth.
Active Voice Amplifier Pro – Analyzes background sounds, ambient noise, and voice clarity, isolating dialogue from the overall TV sound. The result is a more immersive listening experience, with clear and defined voices even in noisy environments.
Adaptive Sound Pro – Recognizes content type and ambient conditions to automatically adjust audio. With exclusive neural network-based sound remastering technology, the system identifies and processes different sound elements, delivering clearer voices and vivid, balanced audio that's faithful to the original.
AI Auto Game Mode [2] – Automatically detects the type of game you’re playing and applies optimal settings for each style. Forget about manually adjusting options and enjoy a smooth, hassle-free gaming experience.
“Samsung's innovations with Vision AI not only improve the technical performance of televisions, but also demonstrate the central role of AI in creating more intuitive, immersive, and connected experiences with users' daily lives. That's why we're excited to bring this new era of audiovisual experience to life. This isn't just a technological advancement, but a demonstration of how AI can fundamentally transform the way we interact with content,” highlights Celso Barros, Director of Visual Display for Samsung Latin America.
[1] Viewing experience may vary depending on content type and format.
[2] Available for select console and PC games.